Changes in the Volunteer Recruitment Landscape

Volunteer recruitment is changing.

In reflecting on the current landscape, it is clear that the way people engage with community and charitable organisations is evolving. Social, economic and technological changes are influencing not only how people volunteer, but also what they expect from the experience. While the motivation to contribute remains strong, the structure and expectations around volunteering have shifted.

One of the most noticeable changes is the growing demand for flexibility. Traditional models built around long-term, regular commitments are no longer the only approach that attracts volunteers. Many people are balancing work, study, family responsibilities and other commitments, making ongoing weekly roles difficult to sustain. As a result, there is increasing interest in opportunities that are short-term, project-based or centred around specific events.

Flexible volunteering can open the door for a wider range of people to get involved, including students, early-career professionals and those re-entering the workforce. It also challenges organisations to rethink how volunteer roles are designed and communicated so that even short-term opportunities feel purposeful and well supported.

Another trend I have noticed is the growth of skills-based volunteering. More people want to contribute their professional or personal expertise, whether in marketing, finance, IT, mentoring or project management. Volunteering is increasingly seen not only as a way to give back, but also as an opportunity to apply skills in meaningful ways.

Alongside this is a stronger focus on impact. Volunteers want to understand how their time and skills are making a difference.

Organisations that clearly communicate outcomes and demonstrate the value of volunteer contributions are often better placed to attract and retain engaged volunteers.

Some useful resources, toolkits and information links:

The Challenges with Recruiting Volunteers in 2025, and how it has changed. Volunteer Solutions 2025. Available online at https://www.volunteersolutions.org.uk/blog/voluntarysectorhealth-clone [Accessed December 2025]

Volunteering Trends for 2025. Charity Digital 2025. Available online at https://charitydigital.org.uk/topics/volunteering-trends-for-2025-11832 [Accessed December 2025]

The Ultimate Guide to Volunteer Recruitment in 2025. Get Connected by Galaxy Digital 2025. Available online at https://lancastercvs.org.uk/wp-content/uploads/2025/06/Ultimate-Guide-to-Volunteer-Recruitment-in-2025.pdf [Accessed December 2025]

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